Our Goal: Use Design to Enrich People’s Lives

inPLACE Design is an architecture, planning, and design firm with the experience and capabilities to create individualized and engaging destinations in cities, towns, and suburbs both nationally and internationally. Focused primarily on the retail industry, we are dedicated to innovative design strategies that are environmentally responsible and sustainable.

While we specialize in placemaking and sustainable design for mixed-use, urban-infill, and de-malling retail projects, our portfolio also includes high-end hotel and resort facilities and one-of-a-kind office and residential projects.

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What Makes inPLACE Design Different?

inPLACE Design provides the combination of highly-personalized service found at a small shop with the global reach and creative experience of an international firm. We work closely with developers who understand the importance great places have on the value of their assets. Investigating, analyzing, and guiding our client’s development strategy helps our firm stand out from the crowd.

Dustin Meetings

inPLACE Design Principles

  • Improve the environment through design
  • Meet client’s goals and unique design challenges
  • Draw on our 20+ years of national and international experience
  • Value client and partner relationships
  • Contribute to social, economic, and environmental sustainability
  • Listen to and serve the needs of our clients

inPLACE Design Leadership

Led by Founder and Principal Dustin Watson, inPLACE Design is committed to a collaborative approach and an innovative culture.
Dustin Watson of inPlace Design

Dustin Watson

Founder & Principal, inPlace Design

With more than 20 years of experience as an architect and designer, Dustin Watson, AIA, LEED AP BD+C, NCARB, CDP, has overseen projects ranging from master-planned communities to high rises and resort destinations. Watson, however, is best known for creating dense, richly detailed, sustainable, mixed-use environments, streetscapes, and neighborhoods with layers of texture, designed to work together to create a true experience and a memorable sense of place. As a result, his work has been recognized with some of the industry’s top awards.

Tackling some of the largest, most prestigious planning and mixed-use retail assignments worldwide, Watson’s work spans the globe to include projects from the Puri Indah Master Plan in Jakarta, Indonesia to the mixed-use development at Washington, D.C.’s National Harbor, as well as the Dreamland Golf, Equestrian & Health Resorts and the Corporate Offices in Cairo, Egypt.

As a global expert who is passionate about designing spaces that are both memorable and sustainable, he is a frequent speaker at top industry conferences and a contributing author for numerous trade publications. Additionally, Watson serves on the ULI Sustainable Development Council, the International Council of Shopping Centers (ICSC) Retail Green Planning Committee, and the American Institute of Architects Committee on the Environment (COTE).