inPLACE Design was tasked with designing this new mixed-use project in the East Jakarta. Located in a prominent urban area, The Avenue encompasses residential, supermarkets, anchors, a movie theater, and restaurants combining leisure and living.
The plan includes diverse zones, each with its own character that collectively define a sense of place. It encourages green living with easy access to a retail plaza that enlivens the development. The scheme creates a hub of activity and establishes key links to its neighboring communities. Street level attractions draw visitors of all ages and price points, transforming the area into a vibrant and sustainable new community for local residents.