Our Design Process

Our design process involves a close partnership with our clients, consultants, and team members.

We involve our clients throughout the design process to ensure the end result meets their vision. We take pride in our ability to listen to our clients and, in turn, solve their design challenges. We strongly believe that a project’s success is based on our ability to foster an ongoing discussion and trust among all parties. We continuously improve the design solutions we offer by learning from our clients.

We work as a multi-disciplinary team because we know that a sense of place derives of layers of architecture, planning, landscape, identity, graphics, and contribution of all stakeholders involved in a project.

We believe in a collaborative environment that encourages all team members to be personally involved in all phases of design. Mutual respect of all team members ensures the success of each project.

inPLACE Design Project Meeting
inPLACE Design Project Meeting

What Others Say About Us

For over 20 years we have worked in a collaborative effort with Dustin on development projects all over the globe. His creativity and leadership resulted in dozens of class A real estate developments.

Wes GuckertPresident and CEO, The Traffic Group

I have worked with Dustin on numerous project over the last 8 years. Dustin provides exceptional service matched with an excellent quality of work and his process working with our team produces a real partnership. His service in all respects is first-rate, I highly recommend him and his team.

Troy NorthrupPresident, East Point Inc.

More than an Architect, Dustin's global Planning and Urban Design experience makes him an incredible resource on mixed use projects. He follows that up with innovative, site sensitive architectural solutions. I have found him to be an invaluable member on our team.

Scott RykielExecutive VP, Mahan Rykiel Associates, Inc.

“I have known Dustin Watson for many years while working together on ICSC committees and find him to be a capable architect, conscientious about sustainability and the environment, and he possesses a unique understanding of the importance of good design in a retail environment."

Rudolph E. MilianPresident and CEO - Woodcliff Realty Advisors, LLC

“I have had the pleasure of working with Dustin for a period of more than (15) years, both as Project Executive & later as VP of Construction for some of the best Retail Developers in the Country. Dustin is well versed in all aspects of design and architecture and has provided Master Planning, and Concept through Construction Administration on a number of high-profile projects. Dustin is a very talented individual and would come highly recommended.”

Steven C. HannaSenior Vice President – Construction, Centercal Properties, LLC

“I have known and worked with Dustin for many years and I have always been very impressed with his creative designs and dedication to Client service. His vision and focus to create and deliver innovative solutions are acclaimed internationally. I look forward to our continued collaboration both nationally and worldwide"

Zack ShariffCEO – Allen & Shariff Corporation